Google Down the Line!: Nadal wants you to drink responsibly (no, really)

Tuesday, March 22, 2011

Nadal wants you to drink responsibly (no, really)

Rafael Nadal has become the latest ambassador for Bacardi Ltd. and will star in a series of ads for its "Champions Drink Responsibly" campaign. The announcement will be made today during an event at the New World Symphony Space in Miami Beach.

The first spot (above) featuring the world's top baller is geared toward the message that champions watch out for their friends while drinking and includes the line "I'd always tell my friends where the line is." According to the Miami Herald, the second ad will focus moderation and features the message, "I try to beat everyone at tennis, not at drinking."
I enjoy socializing with my friends and family and drinking responsibly is important no matter what your game is,” Nadal said in a statement. “That is why I’m teaming up with Bacardi Limited as I want to take the lead in promoting social responsibility to fans and consumers around the world.
The Spanish lefty will participate in events around Wimbledon, the U.S. Open and other tourneys to help get the message out. He joins Formula One world champ Michael Schumacher who became the first face of the campaign in April 2008.

I always find it interesting when athletes partner with brands like Bacardi Ltd. that go against the athletic ideal (more in the minds of the fans than the athletes themselves me thinks) of strictly healthy eating/no drinking.  It's a fine line for them and could torpedo their well-crafted image. Granted, it's an educational campaign about responsible drinking, but Rafa still wasn't afraid to admit he enjoys "socializing" (as he put it) within limits from time to time. Like we didn't know that already.

[Via: The Miami Herald]

Bookmark and Share

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...