Here we go!
Next week the 2010 Olympus U.S. Open Series commences with the new ATP World Tour stop at the Atlanta Tennis Championships and ends with a bang at the the U.S. Open. And, the USTA has decided to continue the "It Must Be Love" marketing campaign from last year to promote the run up to the season's final major.
I know, I know. I'm still recovering from the long stretch that was Roland Garros + Wimbledon but the tennis won't wait for us. So put your big girl panties on (or big boy jock if you're into that kinda thing) and get ready.
As a bonus (and because the other embed codes were a total USTA fail), here's Chef Rafael Nadal talking pasta + gambas courtesy of someone smart enough to get it to YouTube. I know what you're thinking: He'd look better cooking in nothing but an apron, right? No gambas there. Huh-uh.
See the rest of the spots at USOpenSeries.com.
UPDATE: More of the promo vids have been uploaded to the U.S. Open YouTube channel...