Google Down the Line!: FASHION FIX: La Monf wins in Madrid, kisses K-Swiss hello

Monday, May 10, 2010

FASHION FIX: La Monf wins in Madrid, kisses K-Swiss hello

Gael Monfils played and won his first match in two months when he defeated compatriot Stephane Robert 6-2, 7-5 in the first round of Madrid today. The Frenchie baller has been dealing with a hand injury which has kept him off the ATP World Tour since Indian Wells in March. He'll face either Fabio Fognini or Philipp Petzschner in the next round.

La Monf also debuted his brand-spanking new K-Swiss gear during the match. The 23-year old, who will represent both apparel and footwear, had been with Nike for years before making the switch. The company made the formal announcement today in a press release.

"I am thrilled to join such an iconic tennis brand with a great reputation for athlete collaboration," said Monfils. "I am looking forward to working with K-Swiss on developing my own line of clothes to launch next year and growing our relationship in the years to come."

La Monf joins Mardy Fish, Sam Querrey, The Bryan Brothers, Vera Zvonareva, Alona Bondarenko and Liezel Huber in the K-Swiss stable.

I'd say it's a pretty decent coup to grab him from Nike, especially after their failed attempts at luring Novak Djokovic + Andy Murray over. He's now the highest ranked boy baller they have in their lineup.

Now only if he could start winning some big ones. Or even some medium ones. Just win, damn it.

[Photo(s): Reuters, Getty Images]

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  1. I am a fan of La Monf. I think he can go places; I want him to! Maybe the outfit change will help.

  2. Was surprised to see La Monf without Nike today. Good grab for KSwiss.


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