Nike has announced the launch of the Maria Sharapova Collection with a video news release starring the Russian superstar and her body form twin made from a computerized, 3-D scan of her body (tongues in, boys - and girls.)
For the first time the fashion worn by the 3-time Grand Slammer will be available to the masses through Nike retail and online. She'll unveil seven dresses throughout the season which she helped to design along with a number of tank + skirt combos.
The collection will makes its debut at next week's Australian Open with this lightweight, two layer blue dress (though it looks more green in the video) with printed overlay worn by Shrieka along with the Tiffany & Co. Paloma Picasso gold earrings for accent of course. A number of young WTA stars have also agreed to wear the collection over the season including Taiwan's Kai-Chen Chang, Germany's Julia Goerges, Russia's Anastasia Pirovarova, and U.S. baller Madison Keys.
I love the color including the contrasting gold tie and the fit looks perfect for Shrieka. But I'm not sold on the printed overlay just yet. At the moment it seems like a design afterthought: "Well, we have some extra sheer printed fabric and the dress is a bit plain. Uh, I KNOW..." and the overlay was born. We'll see how it looks on TV in motion.
A closer look at the dress design elements below with the full VNR to follow...
[VNR via Nike]