Novak Djokovic will be the newest face of Sergio Tacchini starting in January 2010, leaving longtime sponsor adidas and putting to rest rumors of a switch to K-Swiss.
The Serb announced the brand-spanking new 10-year sponsorship deal with the Italian sports apparel brand this weekend in London where he's seeking to defend his title at the ATP World Tour Finals.
"My own idols Pete Sampras and John McEnroe have won almost all titles... wearing the Sergio Tacchini logo”, said Novak.Nole joins ballers Tommy Robredo, Ivo Karlovic, Victor Hanescu, Olivier Rochus, Steve Darcis, Flavia Pennetta and Sara Errani in the ST stable.
“I am pleased to partner with Sergio Tacchini, a strong brand with a true tennis DNA and am honoured to become a part of this legacy."
This partnership with a Grand Slam champ and potential World No. 1 is a total coup for Sergio Tacchini and should help their product get global exposure and brand recognition. They make stylish, well-made gear and should be a great fit for the Serb.
Plus, a 10-year sponsorship means Nole will be wearing their duds for what would likely be the remainder of his career - talk about puttin' a ring on it.