Rafael Nadal + Maria Sharapova joined other Nike superstars including Sofia Boutella, Alexandre Pato, Manny Pacquiao, Kobe Bryant and LeBron James to present the story of one of the brand's most iconic pieces: the AW77 .
The athletes were photographed by renowned photog David Sims, styled/directed by Karl Templer and were shot in three cities over four months, with each bringing their own personality and attitude to tell the story.
"I think in the end, the most important thing is being true to yourself, being honest with yourself. You know what you are doing wrong, then, you correct and improve," said Rafa. "Off the court, I see that being normal will help you be better on the court. I like more or less to feel comfortable with what I wear on and off the court. And I like to be well dressed.”
Check out more images from the campaign below and some behind-the-scenes action with Rafa here and with Shrieka here.
Monday, September 7, 2009