So long Tennis Week magazine.
Last year IMG, the mega sports marketing agency who bought the mag, were reportedly considering its viability after publisher Randy Master left and returned to the Tennis Channel.
Now comes word today the mag has indeed folded after 35 years:
A sad day for Tennis Week mag but certainly not unexpected in these harsh economic times. Media + publishing have been one of the hardest hit since advertisers have tightened their belts tremendously. With readers turning to websites and blogs in greater numbers, many high-profile influential pubs are trying to understand how to utilize their online presence more effectively. Plus, I don't know a single person who actually read Tennis Week or even knew where to get it.
Tennis Week Magazine has folded after 35 years of publication, TennisReporters.net has learned. Founded in 1974 by Eugene L. Scott, a former US Davis Cup player who was once ranked within the world top 15, the magazine was acquired by IMG in December of 2006, seven months after Scott’s death. It has been through a series of publishers since then and apparently, was unable to generate much cash, a big no-no when it comes to IMG’s philosophy of profit or perish. There is now word yet on whether its web site will continue to publish.
As I said last year after hearing the rumors, IMG would be smart to stick to the web which, in my opinion, is where it's happening for our sport. TennisWeek.com has a unique brand identity and seems to have a good mix of content including tennis news, sidebar "off-court" stories, editorial, and video.
(image via Tennis Week)