Novak Djokovic and sponsor HEAD have launched a new, interactive website called Speed Lessons to help promote the new Speed Pro racquet launching this spring.
The site will roll out six cheeky, live action sketches over a few weeks time showcasing different lessons on various techniques and the sexy Serb will provide a voice-over during parts of each lesson.
In addition, visitors to the site can take the "Speed Test", a multiple choice quiz where readers can enter to win 1 0f 10 Speed racquets signed by Nole himself.
This is a great example by the racquet maker of creating innovative marketing that smartly infuses a baller's personality with their messaging. Babolat may want to take some notes - just sayin'.
Check out Lesson #1 - "The Service" below featuring a Pamela Anderson cartoon look-alike. I figured she liked balls and a good stick but who knew she liked tennis? Ca-razy.