A pared-down Ana Ivanovic is starring in a new marketing campaign for sponsor adidas called "Me, Myself".
The spot takes a supposed behind-the-scenes look at the Roland Garros champ's training session (I wish I looked that sweatless during my workouts) and explains an athlete's need for rest + reflection with the tagline "Ana, 30. Thirty minutes of 'me' time - it's what I need before I can meet my next challenge. Impossible is nothing."
According to adidas the campaign is "a distinctive and inspirational new women’s marketing initiative... The ‘Me, Myself’ campaign celebrates individuality, confidence and motivation.”
The 21-year old is joined in the new campaign by basketball star Candace Parker, Tae Kwondo athlete Iridia Salaazar and volleyball player Miwa Asao.
I SO prefer seeing Ana's natural, relaxed beauty being marketed over the Serb's vain attempts at glamour; it feels organic and she seems more at ease and comfortable.
Honestly, her image is not that versatile yet - maybe in time - but not yet.
Check out the alternate version here.
PS - Now that she's starring in this new campaign, does it mean Ana will be sticking it out with adidas and not jumping ship any time soon?
(image via anaivanovic.com)