The newly-named ATP World Tour, which recently debuted the next evolution in their "FEEL IT" global marketing campaign, has also revamped their website to match the the campaign's other worldly, celestial theme. The Tour also released the following video promoting their new campaign:
So the gods of tennis are hitting into the heavens? Interesting, if not reaching a bit. I'll definitely be watching to see how the ATP World Tour continues to infuse this theme and messaging throughout the 2009 season - remember, consistency is the key here.
What do you guys think of the new website - love it or leave it??
(image via atpworldtour.com)