The ATP, which will be rebranded the ATP World Tour next year, has just unveiled its "FEEL IT" campaign for 2009 starring some of the world's top ballers in the world including World No.1 Rafael Nadal, Roger Federer, Novak Djokovic, Andy Murray, Andy Roddick and James Blake. The original "FEEL IT" concept for the campaign debuted this past season and helped jump start the ATP's rebranding efforts.
The campaign will "focus on bringing to life the unique global aspect of the ATP World Tour. The evolution of the campaign will position ATP World Tour stars like Rafael Nadal as titans of the sport; playing tennis that is ‘out of this world’. The new execution will bring to life many of the amazing locations of the ATP World Tour and will focus on communicating the ultimate goal of the season, to become the 2009 ATP World Tour Champion."
Rafa had this to say about appearing in the ads:
I like the new ATP advertising campaign. They have done a great job with this since it is cool and spectacular and although I consider myself someone very down to Earth it is funny to see us up there playing with the stars. I hope this campaign helps bring more attention, new people and fans to the tennis tournaments. I understand this is the goal and I am sure we will make it happen.The full marketing campaign will be comprised of TV spots, billboards, online banners, virals, merchandise, fan giveaways and PR stunts.
The ATP also debuted the new logos for the newly named Barclays ATP World Tour Finals (formerly the Masters Cup), the ATP World Tour Masters 1000, the ATP World Tour 500, and the ATP World Tour 250.