adidas' grip on tennis is becoming a slippery slope for the global sports brand.
With news already swirling that Ana Ivanovic is considering jumping ship after her contract goes up next season, Smith & Street's SportsBusiness Journal is reporting that Anna Chakvetadze signed a new deal during the US Open to join Fila. The former top-tenner will join Svetlana Kuznetsova and Agnes Szavay in the brand's stable.
None of this news is particularly surprising when you consider their lackadaisical efforts to promote tennis, including non-existent press initiatives to promote their ballers and the majors (where were their lead up events to PR the US Open last month?). Plus, they offer uninspired designs for their tennis gear and can't even provide proper grass-court trainers for their top ballers to wear during Wimbledon. And now they want to push racquets? P-P-P-Please.
I'm not even sponsored by adidas and I want to leave. Could Nole be next to jump after his contract expires next year? Stay tuned...
(image via Getty)