In one of the most innovative tennis partnerships for a baller in recent memory, 18-year old Kei Nishikori, the youngest in the top 100, has just signed a 3-year deal with Sony to promote the brand globally. Via the press release:
IMG today announced that professional tennis player Kei Nishikori has signed a three-year global sponsorship agreement with Sony Corporation.According to Nick Bollettieri's blog, the buzz around the locker room is that it's a potentially record-breaking deal in tennis terms.
Nishikori, 18, will endorse a wide range of Sony electronics products. In addition, the Japanese-born tennis player will wear a Sony logo on his right sleeve during official competition. Nishikori currently has worldwide endorsement agreements with Adidas and Wilson.
Damn - what's he gonna get when he actually wins a second title? Is Kei our Lebron James??
(images via nickstennispicks.com)