Tennis gives back: Basketball fan Maria "Shriek"apova has teamed up with superstar Lebron James for an ad campaign to fight global poverty.
The 20-year old, who is the United Nations Development Program (UNDP) Goodwill Ambassador, stars in the campaign that will focus on the idea of "Teaming Up Against Poverty" to reach the program's goals. The initiative will feature 50 celebrities including soccer greats Ronaldo and Zinedine Zidane along with Maria and Lebron and has been shot by world-reknowned photographer Patrick Demarchelier (below).
Let's hope this ad goes over better than Lebron's recent Vogue cover with Gisele Bundchen.
(image via tennisweek.com + undp.org)