Fat of the land: March is an important month for lifestyle mags - usually the major pubs ship out their "Spring Preview" issues, fat with fashion pages and, hopefully, advertisers with product to show and money to burn. The archaic TENNIS magazine makes sure it doesn't miss that boat and attempts to stay relevant with this editorial featuring major fashion labels Shipley & Halmos, Trovata, Marc by Marc Jacobs, and Band of Outsiders, Y-3, American Apparel, + Superga.
While the images are beautiful and the clothing stylish, where are the true sports labels? Is Marc Jacobs or Trovata, for that matter, advertising with the magazine?? It seems pretty ballsy for TENNIS magazine to completely ignore real sports brands in a feature editorial at a time when ad dollars are few and far between these days. Plus, who exactly does TENNIS mag think it's readers are when they feature this type of spread?
Biting the hand that feeds - now that's a great marketing strategy!
(via TSF, images courtesy of Williams + Hirakawa)