Tommy Haas is joining Russian Anna Kournikova under the K-Swiss flag. The German tennis star recently signed a three-year endorsement deal as a new spokesman for K-Swiss and will wear K-Swiss clothes and apparel on court starting in January. Tommy was most recently with German sports brand Limited Sports and Nike prior to that sponsorship. Asked about the partnership, the World No. 12 said,The new global K-Swiss advertising campaign will make its debut in February, 2008. The campaign will be showcased in television, print, on-line, and outdoor venues. Tommy joins Alona Bondarenko, Australian Open women's doubles champions Cara Black and Liezel Huber, and the aforementioned Kournikova, who recently shot a TV spot for the sportswear label in LA, as the current tennis stars for the K-Swiss brand.
"I remember seeing K-Swiss as a kid when I was starting my tennis career and am thrilled to be associated with a brand with such a strong heritage, [...] I am obviously excited about the performance tennis styles but also eager to collaborate on off court opportunities as well."
(images via tennisweek.com)