Google Down the Line!: THE LOW DOWN: The (unequal) objectification of Daniela Hantuchova

Tuesday, October 23, 2007

THE LOW DOWN: The (unequal) objectification of Daniela Hantuchova

Today Nike announced its all-cash purchase of Umbro, a leading UK-based global football (soccer) brand, for $582 million. Umbro famously partnered with British menswear designer Kim Jones for Umbro by Kim Jones, one of our fave recent fashion collaborations.

We were unsettled, however, by this image that has been circulating around announcing the Nike acquisition:

Could they have picked another image besides Nike's iconic 'swoosh' on the ass of slender Slovak Daniela Hantuchova next to a fully-clothed frontal of footballer John Terry? We all know sex sells but this objectification of women in sports is still disturbing. At the very least they could have shown John Terry with no shirt on. Here's what we'd want to see:

Now that's some equal opportunity objectification. We like this much better.

Do you? Tell us what you think!

1 comment:

  1. If only his shorts were just a little lower on his hips...


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