Google Down the Line!: Serena Williams goes large for Nike ad campaign, flashes her "titles"


Monday, August 27, 2007

Serena Williams goes large for Nike ad campaign, flashes her "titles"

Serena "ReRe" Williams is one of many female athletes starring in Nike's new ad campaign to support women's sports. Entitled "ATHLETE", the spots also star skier Picabo Street, volleyball player Gabrielle Reese, and soccer's Mia Hamm. A large billboard of ReRe will be going up on Tuesday in New York City coinciding, of course, with the US Open. The ad features the former World No. 1 in a "ATHLETE" t-shirt with the provocative tagline "Are you looking at my titles?"

"It's important to hear from women who overcome stereotypes, ignorance and inequality," Williams says. "It's also important for a woman "to be an athlete, be strong and not feel sorry for kicking someone's butt." We couldn't agree more, ReRe...

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