Google Down the Line!: FASHION FIX: Le Coq Sportif relaunching in the US


Thursday, August 16, 2007

FASHION FIX: Le Coq Sportif relaunching in the US

Breaking news: French sportswear label Le Coq Sportif is relaunching in the US. Under new ownership the label, famous for its iconic rooster logo and retro European tennis styles, will carry a small distribution in the States and focus primarily on fashion and sport (mostly tennis, of course.)

Tim McCool, CEO of Le Coq Sporitf, said "[...] who remembered us in the U.S.? We think they are 25- to 30-year-olds who play tennis. And who knows us in the U.S.? That's 20- to 30-year-olds who travel and know us from abroad. Together these higher income young men and women make up the pillar of our target in the U.S. market."

Here is a peak at the Twenties-inspired tennis dress from their latest collection.

For more on their tennis gear, check out Tennis Served Fresh.

(via WWD)

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